conglomerates (giant companies which own smaller companies):
Time warner owns AOL, Time inc, Warner Bros, HBO, CNN
Media consumption or media diet is the sum of information and entertainment media taken in by an individual or group. It includes activities such as interacting with new media; reading books and magazines; watching television and film; listening to radio; and so on. In the film industry it is paying at the cinema, renting or buying the DVD, downloading, purchasing merchandise.
technological convergence: Convergence is the process by which a range of media platforms are integrated within a single piece of media technology. For example the new X Box 360 is a games console, a DVD player, an internet modem. The iphone is a phone, a camera, a video camera, an mp3 player, an FM radio, a games console, a web browser, a palmtop computer. This demonstrates ‘convergence’ of a wide range of technologies.
cross media convergence: The combining of two or more mediums. Different mediums are TV / film / computer graphics / radio/ website etc. Media convergence in the film industry can happen in production, distribution or exhibition. It happens when the music industry comes together with the film industry when Adele releases the new single for Skyfall.
